Singer of the Year Male I-Octane

I-Octane certainly stamped his superiority in this field throughout the year. He
has maintained a steady presence on both local and international charts
throughout the year with one song after another. He is a staple on most
if not all of the major events. Tracks such as Lose a Friend, My Life
and Puff It were all staples for this artiste during the year. The year
also saw great performances at Reggae Sumfest and Sting 2010.

The execs at telecoms giant Digicel execs quickly caught on and signed him as on of their brand ambassadors.

Best New Artiste Khago

This little man from Manchester continues to shine in Dancehall. From his
debut tune Cyaan Cool, he showed that he was definitely here to make
some moved in the music.

But it was hit take on Seanizzles One Day riddim that set him firmly on course with the music. This track, Nah Sell out Mi Fren Dem was
perfectly timed in the lead up to all the summer parties and of course
the biggest local Reggae stage during that period, Reggae Sumfest.

Khago did not waste time in stamping his signature on the Sumfest Stage with one of the most awesome performance seem at that festival by a
debut artiste.

He completed the year with the follow-up, Part 2 and the response continues to be great. This year was great for Khago, letssee what
2011 holds for him.

Performance of the Year Local Beenie & Bounty at Guiness Greatness

On Saturday October 23, the team from Guinness rolled out a tribute to Arthur Guinness, the founder of the famous dark, rich beverage, inside
Kingstons National Stadium.

The publicity and advertising material did mention that dancehall rivals, Beenie Man and Bounty Killer would appear on stage, however no
one really knew what to expect.

At 1:35 am the curtains open and revealed Beenie Man and Bounty Killer on stage.

What transpired were pricless moments, as these two leaders of dancehall music went head-to-head in the most friendly rivalry seen on a local
stage in years.

Both deejays seemed to be genuinely enjoying themselves, flashing bright smiles, and their fans savoured every moment.

The dancehall vets then continued tune-fi-tune for a good 30 minutes in what was an entertaining back and forth of dancehall hits and anthems
from these two great acts.

Collaboration of the Year Rum & Red Bull Beenie Man and Fambo

This year, the Doctor Beenie Man and the artiste formerly known as Future Troubles, now known as Future Fambo or simply Fambo, knocked heads and came up with the tune going into the summer. Rum and Red Bull was on everyone lips. With a catchy hook set to Seanizzles winning One Day Riddim it was clear from a first listen, that his was a winner.

Song of the Year Hold You Gyptian

Reggae Singjay Wendel Beneto Edwards enjoyed a successful year in 2010. He scored big time with the single Hold Yuh copping the MOBO (Music of Black Origin) and Soul Train Awards for it. The single also made it on the Billboard hot R&B Hip Hop chart.

The artiste might have been denied the added recognition of earning a nod in the Reggae category of the Grammy Award, but his track record this year still stands impressive.

Honourable Mention My Cupp Richie Loop

For the first part of 2010 Richie Loops My Cupp was like an anthem in the dancehall. The single wormed its way on the top radio stations enjoying major rotations across the board. It was on the lips of every dancehall loving teen and it was the norm to hear it blaring as ringtones. My Cupp ensured Richie Loop got to drink from a lot of major events this year including Sumfest.

Singer of the Year Female Etana

The Strong One Etana continued to dominate the field throughout 2010. Her debut album, The Strong One, and it singles, still gave this rootsy empress tonnes of traction two years after its release. In 2010, a series of tours throughout North America and Europe kept her busy, while maintaining a presence back-a-yaad, with appearances on all the major local stages. During the year she dropped the single Free, and her follow-up album is expected in early 2011.

Deejay of the Year Female Spice

There is no doubt that this female deejay didnt have to Jim Screechie to the top of the list. She consistently delivered throughout the year with hard-hitting songs and top-class performances. Her single Jim Screechie can be heard blasting on the airwaves and in the dancehalls. Shes currently taking time off as she awaits the arrival of baby number two, the music fraternity also awaits her return.

Comeback of the Year Fambo

Back in the day he was known as Future Troubles. Remember that Kung Fu tune Hia Hia Hoo, dis yah one yah new, fi all di massive and dancehall crew. That was back in the day.

Fast-forward to 2010 and There is some artiste known as Fambo who has the hottest tune of the summer, Rum and Red Bull, a collaboration with Beenie Man. Surpise surprise, it is the same Furture Troubles who has

now rebranded it is making a comback.

He still has the aura from his drunken master days and his current track Never Sober tells you that despite a name change, old habits die hard.

Sound System of the Year Stone Love

Wee Pow, Rory, Gee Fuss and the other selectors at Stone Love know that it takes hard work to maintain their status as the Immortal Sound.

This is achieved through innovation and just that willingness to keep party patrons entertained, no matter how big or small the event. Having just celebrated their 38th anniversary, this sound truly is a

benchmark for the local industry, and highlights the power of reggae

and dancehall music.