Kevin Bourke (left) and Tina Matalon of Kingston Live Entertainment share lens time with Usain Bolt. - Contributed

Double sprint world-record holder, Usain Bolt, is getting set to take his first major foray into the business world with the announcement of his soon-to-be opened high-end sports lounge, 'Usain Bolt's Tracks and Records'.

Bolt, who shattered his own marks in the 100m and 200m at last year's IAAF World Championships in athletics, announced a US$1-million partnership with the team of fast-rising marketers from Kingston Live Entertainment (KLE), at the Fiction nightclub on Tuesday night, that will see the establishment of a first-of-its-kind lounge.

Bolt highlighted his latest undertaking as a new adventure and believes that it will not only cater to the entertainment needs of the general public, but will also guarantee his financial security, long after his legs are too tired to take him down the track.

something new

"For me this is something big, it's something new and I'm thinking about my future on this one," said Bolt.

"I'm starting early and if any other opportunities come along we are hoping to capitalise on them from early because a lot of other sporting personalities start to do these things at the end of their careers when it's all over, but I'm trying to start early so I can make the most of other opportunities," he pointed out.

KLE director, Kevin Burke, is happy with the concept and is confident that his team is more than capable of delivering on their plans.

"We approached Usain (Bolt) and presented him our vision and he loved it, so we are now looking to move forward with him. We are ready to go, we are ready to shock the world with this outlet," said Burke.

"We want to deliver an authentic and unique experience and I believe that 'Usain Bolt's Track and Records sports lounge' is a vehicle for brand Jamaica to hit the world. We have the right ingredients for success, we just have to get it done, implement and deliver, which we will do."

The outlet promises to merge high level entertainment, top shelve cuisine, sports, décor and the very best in audiovisuals.

The sports lounge will be opened in the fourth quarter of this year and will be situated at The Market Place, a stone's throw from the popular Fiction nightclub, which was also conceptualised by KLE.

The space will have the capacity to seat 200 guests and will boast 5,000 square feet, that promises a stadium-like atmosphere with a mezzanine, 40 screens (TV sets) ranging from 40" to 12-foot in size, VIP areas, high-tech booth seating, a retail shop with exclusive Usain Bolt products and a massive bar that will take the shape of a track.

Importantly, there are also plans to open a second location in London, England, just before the Olympic Games in 2012, which will be hosted by that city; as well as an intention to take the Usain Bolt brand to other locations across the world.