Richie Loop shoots 'My Cupp' video. - Contributed

With Richie Loop's My Cupp well on its way to becoming a major local hit, the eagerly awaited accompanying video was recently shot at several locations across Kingston.

It is hoped the video will propel the song to even higher heights. Since the song was released in late February, it has steadily gained momentum, thrusting the 23-year-old singer/producer into the spotlight, earning him interviews in both local and international media.

Directed by 'I am the Critic' and produced by Mellissa Llewellyn, the My Cupp video was shot in Norbrook, Cherry Gardens and Dunrobin.

It was the young entertainer's first video shoot and he was very excited and totally enjoyed the experience.

"The video shoot was two days of fun. I knew I was working but at the same time I enjoyed myself both on and off camera," Richie Loop said. "For my first video, the experience was great and the production team was wonderful."

The concept of the video involved a house party with patrons having fun. There was an incredible party vibe, insiders told THE STAR with approximately 50 people including extras participating in the project. "It was great that lots of my friends came and the people were energetic," Richie Loop said.

Insiders also told THE STAR that fans are going to be in for a surprise when they see the video, as they witness how the director captured the true meaning of the song that is doing well on several local charts as well as on reggae charts in Canada.

The singer, who is working on new songs at the Scikron/Big Yard label, said he can't wait to see how the two days of shooting turned out. "I am just as anxious as everyone to see the final product," he said.