The Daseca Productions crew has a brand new riddim called the Genesis riddim, and it was premiered last night on Bobby Konders & Jabbas show on New Yorks Hot97 radio station. According to a Daseca spokesperson, the Genesis riddim was so-named because they hope that it will mark the rebirth or a new beginning for dancehall music.

How? Well, unlike most riddim releases coming out of Jamaica, Daseca has not leaked the riddim to numerous sound systems and radio deejays in order to give it that first push and get some buzz going. Invariably, that has resulted in the riddims being posted and made widely available online via file sharing and illegal music sites and on forums a factor that undoubtedly contributes to the genres typically weak [legal] sales figures. Beyond last nights premiere on Hot97, there will be a premiere on Jamaican radio later this week and on the Jamaican entertainment scene at the popular Alliance Happy Thursdayz event. That aside however, Daseca are keeping a tight wrap on this new riddim, as they seek to prevent its widespread piracy, and encourage actual sales of the riddim via legal channels.

The Genesis riddim is distributed by Rockstone Media, and features tracks by Assassin, Mavado, Serani, Bugle, Aidonia, Kibaki, Raine Seville, Charly Black and T-Nez. On March 23, 2010, it will be widely available for purchase via popular onlinemusic retailers such as Amazon and iTunes. Will it mark a new beginning for dancehall music? This ultimately lies in the hands of the Jamaican music fans. On March 23, we encourage you to preview the riddim via your favorite [legal] music retailer, and buy it (or individual tracks off it) if you like it.