Speaking at the pre-launch of ATI on Wednesday night at Truck Stop, West Kings House Road, St Andrew, Absolute Entertainment Limited chief, Alex Chin, said he was confident about being part of this year's Appleton Temptation Isle party series, which is set to take place August 5-9 in Negril.

After a three-year separation, both Appleton and Absolute Entertainment have reunited in an attempt to make this year's event the most memorable of all.

"It's difference in opinion and certain personalities weren't around so we decided to move forward, but we are back with full effect," Chin told THE STAR in reference to their separation.

unforgettable party

Over the years, the unforgettable party weekend has attracted numerous partygoers from all over, as they tune in to the wonderful Jamaican beaches, fashion, music, food and special mixed drinks - not to mention the wild and crazy things that take place on that week dubbed as the 'weekend that never sleeps'.

And despite the world economic crisis, Chin is still expecting patrons to come out and give full support.

"It's (ATI) there for nine years now and we are expecting the same. How can you complain when you get at least four to five thousand patrons at every event?" he said.

The event will feature 10 exciting parties over the four-day period: The Hip Hop Jouvert, Tempted, Glow, Pretty in Pink on the beach, Rhythm and Booze, Stages, The ATI Toga Party, Colours, Wild Slides and Fusion.