Advertisements promoting aphrodisiacs could be next on the Broadcasting Commission's cutting list.

Executive director of the commission, Cordel Green, told THE STAR that the organisation is currently investigating "all products promoting sexual prowess and the appropriateness of these".

Adult nature

He said the commission would be trying to determine "whether they (the ads) are misleading or if they have been approved for the purpose they are claiming and whether the content of the advertisements are of an adult nature and if they are fit for airplay and ought to be broadcast after 9 p.m".

Green said the commission received complaints about the airing of such advertisements on daytime radio and television about two weeks ago. He, however, declined to give names, saying, "we can't single out people to say that we are investigating them. That is not a fair way for any sector to be operating."

Since receiving the complaints, the commission has been in contact with the Advertising Agencies Association of Jamaica (AAAJ) and the probe is now going through the normal channels of investigation.

Green said the commission will be engaging in further discussions with the AAAJ and other stakeholders like the companies distributing the drinks. He therefore could not say when the investigations would end and said no decision has yet been made.

Sexually charged

Drinks that fit this description and that are being locally distributed include Tantra, Mandingo and Taboo. At least two of these have sexually charged advertisements.

The Broadcasting Commission has featured prominently in the news recently after controversial decisions to ban daggering songs, songs with bleeps, sexually overt soca and hip-hop songs and songs promoting gun violence.