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Topic: Confirmed official launch date for the Sony Ericsson Xperia X1

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MZ Guru
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Confirmed official launch date for the Sony Ericsson Xperia X1

Sony Ericsson has now confirmed the date for the availability of the Xperia X1. It will be initially available in UK, Germany and Sweden on September 30th


Xperia X1 will be available in other markets across Europe, Asia and Latin America throughout Q4 2008.

APAC - Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia, Philippines, Taiwan, Thailand and Vietnam
Western Europe - Spain, France, Italy, Switzerland, Netherlands, Austria, Norway, Denmark, Belgium, Portugal
Central Europe - Poland, Hungary, Czech Republic
Middle East - UAE, Saudi Arabia, Kuwait
Africa - South Africa
Latin America - Argentina, Chile, Uruguay, Paraguay and Bolivia
 
Availability dates for North America, China, Australia and Russia along with other countries not mentioned above will be announced by local markets in the coming months.

To start the countdown to the launch of Xperia X1, Sony Ericsson will host a live global webcast on September 15 at 13:00 GMT + 1, offering viewers the first in-depth demonstration of the handset. The web cast will also premiere the first episode of an alternative reality thriller Johnny X. To register to view the web cast and Q&A session with Xperia X1 Senior Product Manager Magnus J Andersson, please visit: www.sonyericsson.com/premiere.
 



"We are extremely pleased with the innovation and new user experience we have created for consumers on the Xperia X1," said Rikko Sakaguchi CVP and Head of Creation and Development at Sony Ericsson. "The in-depth demonstration on the web cast will showcase how this handset is truly unique. The nine panel eco system puts the user in total control of the primary experiences available on the phone and allows consumers to personalise the panel interface to suit their needs and lifestyle.  The Xperia X1 has the highest quality screen on the market, four-way navigation keys and optical joy stick to give a stressless browsing experience and, with its super fast processor and network speed the Xperia X1 really bridges the gap between personal, entertainment and work mobile needs."
 
Johnny X Alternative Reality Thriller
Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia X1. 
 
The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his Xperia X1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users' individual lifestyle and needs. Will Johnny X find out who he really is before it's too late?
 
"Producing the Johnny X thriller has given us an engaging platform to demonstrate all the capabilities and features a user can experience with the XperiaX1 phone," said Lennard Hoornik, Head of Marketing at Sony Ericsson. "The panel interface is a perfect way to reflect your personality and can be tailored and changed to suit your exact needs at any given time.  No two Xperia X1 will ever have the same c****ination of panels on the phone; we are all individuals and deserve to have a phone that reflects that. "
 
Over a three week period, one new episode of Johnny X will be posted online at www.sonyericsson.com/Johnnyx every Monday, Wednesday and Friday starting on Monday, September 22.  Check out the trailer for the series at www.whoisjohnny-x.com

After seing the first episode, I must say the flot in Johhnny X reminds me of the classical film Memento from 2000.




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