Apple event: New iPods, as expected, but no surprises either
Tue Sep 9, 2008 2:31PM EDT
The new Nano is taller and thinner, the new Touch is sleeker and cheaper, and Steve Jobs (yes, he was there) looked peppy, if still a bit thin. In other words, Apple's "Let's Rock" event went down pretty much as expectedand frankly, it was a bit of a letdown.
Tech observers and analysts had been warning that today's iPod-focused Apple event might be something of dud, short of a breathtaking "One More Thing"-type announcement.
Well, this time, there was no big surprise at the endunless you call a pair of acoustic songs by live performer Jack Johnson a big surprise.
Instead, we pretty much got what the rumor-mongers said we would: A new, tall-and-thin Nano (similar to the first two Nano models), a cheaper and slightly-tweaked version of the Touch, and a new 120GB Classic. iTunes got updatedyes, with a new song recommendation feature, dubbed Geniusand a new iPhone firmware update (with a slew of fixes) is set to arrive.
But if you were hoping for, say, a new Apple TV, new MacBooks or MacBook Pros, or a new touchscreen MacBookwell, sorry Charlie. Didn't happen.
What was notable, however, was that Steve Jobs was (by all accounts), looking relatively healthy. A big title card reading" The reports of my death are greatly exaggerated" appeared before Jobs bounded on the stage, and Gizmodo reports that the Apple CEO looked "skinny, but energetic." That should calm any investors spooked by Jobs' gaunt appearance during June's iPhone launch, not to mention that obit that accidentally hit the wires a couple of weeks ago.
Anyway, on with the details
iPod Nano Now tall and thin rather than short and squat, the fourth-gen Nano is "the thinnest iPod we've ever made," according to Jobs. Boasting an aluminum oval-shaped case and a curved glass screen, the new Nano now boasts an "enhanced UI" (for example, you can push and hold the Menu button to get a pop-up menu), along with an accelerometer that'll let you flip through albums via Cover Flow when you turn the player sideways. Want to shuffle your tunes? Just shake your Nanonice. Available later this week in five colors (including blue, purple, orange, green, and pink); $149 for the 8GB version (a $50 price drop from last year), $199 for the 16GB model. iPod Touch Predictions on the new Touch were pretty modest, and well, they've been met. The second-gen Touch (or maybe 1.5G is more like is) now has a chrome rim and a thinner, tapered shell, similar to the iPhone 3G. Also new: volume controls along the left side, as predicted, along with a built-in speaker. The new Touches are available now, and as expected, we get price drops: 32GB for $399 (a $100 price drop), 16GB for $299 (ditto), and 8GB for $229 (was $299). iPod Classic As expected, not a lot to report here. The big news is that the thicker of the two iPod Classicsthe 160GB modelhas been discontinuedand the thinner, 80GB model has been upgraded to 120GB (for $249). Other than that, no new features, and the form factor looks exactly the same.
iTunes 8 As predicted, Jobs unveiled the latest version of iTunes, and it's pretty much what everyone expected. First up is the Genius sidebar, which analyzes your tracks, play counts, and ratings, and then automatically makes playlists of songs that (as Jobs put it) "go great together); it'll also recommend songs from the iTunes music store. Genius sends information about your music library (as well as those of other iTunes users) to the "cloud", all the better to fine-tune recommendations (and newly-honed picks should arrive each week). Jobs assured the crowd that any and all info is sent anonymously. Don't like the idea? You can always opt it (although it's not clear how well Genius will function if you turn the "cloud" feature off).
Also coming to iTunesor coming back to iTunes, that is: NBC, at last, including shows such as "The Office," "Monk," "Battlestar Galactica," and "30 Rock." Even better, those shows and more willfinallybe available in HD, with high-def episodes going for $2.99 (and yes, you'll be able to watch HD TV shows on your PC or Mac, not just on Apple TV as with movies). iPhone Firmware 2.1 Expected to arrive Friday, the new firmware includes a bevy of bug fixes. Jobs promises fewer dropped calls, "big" battery life improvements, fewer crashes while using App Store programs, and a faster backup process (phew!). No mention of push notification for applications, though, nor of enhanced GPS functionality.
So, what do you think? Ready for a new iPod? Bummed that there wasn't a "One More Thing"? Fire away.
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I NEVER fail, i'm just SUCCESSFUL in finding out what doesn't work Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.
i like dat d nanos gone bak longer and slimmer. i didnt like d fatter smaller ones. the price drop is good
__________________
I NEVER fail, i'm just SUCCESSFUL in finding out what doesn't work Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.
lookin 4ward 2 09/19/08...so i can hear d reviews...
__________________
I NEVER fail, i'm just SUCCESSFUL in finding out what doesn't work Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.
d nano dem a go hard...me wnt one...bt d touch sound cool.....
__________________
I NEVER fail, i'm just SUCCESSFUL in finding out what doesn't work Freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed.