Red Stripe officially launched Red Summer on Tuesday night atop the NHT roof, New Kingston, with the Bredren Summer Kick Off Party. If the stylish and fashionable launch was anything to go by, then one can expect great things from parties that Red Stripe is aligned with throughout the summer.

The setting was soothing and reflected the Bredren theme under which Red Stripe now stages its events. The cool wind, the music and the people were wonderful and so, too, were the food and beverages.

The dance floors were strategically placed in central locations to the 'Bredren Endz', which means that everyone was involved in the continuous action throughout the night. Although the focus was to be on what Red Stripe had planned for the remainder of the summer, the patrons seemed locked in time and were making the most of the moment. For those of us who went to get information, it was hard trying to keep focused. The partying was happening and the vibe breathtaking.

Red Summer was launched in an unprecedented manner at 10 p.m. Patrons were told to look on screens located throughout the venue and within 10 minutes Safia Cooper, brand manager for Red Stripe, and Alex Chin had explained everything. Then the partying, which did not really stop, was on again.