Sportswear giant Nike has chosen Dancehall megastar Mavado to be a part of the largest consumer marketing campaign in the brands history.

Nike has commissioned Mavado to appear in an EPK (Electronic Promotional Kit) and make an original track to support the Jamaican efforts at the 2008 Olympics, starting 08.08.08 in China.

Whilst the project is part of a larger campaign that includes an original mix CD and an iTunes Asafa Powell Reggae mix, Mavados track, called Faster than a Bullet, is the only original music produced for the project. The fast-paced beat, produced by Shane Brown, provides the perfect soundbed for Mavados patriotic lyrics.

Mavado joins an illustrious list of music names that have collaborated with Nike, such as Nelly Furtado and Timabaland.

Footage for the EPK was directed by Ras Kassa and will be turned into a viral campaign via Nikes own websites and a myriad of other websites and blogs. Two edits will be made - 30 seconds and 5 minutes, and includes the fastest man on the planet, Asafa Powell, meeting his musical hero Mavado.

In terms of the sneakers, hundreds of fans worldwide will be disappointed, as they are not for sale.

Nike made a limited number of sneakers to help promote the campaign, which when leaked to the internet caused a frenzy, including people calling Nike to see if they will be made available at retail. Nike does not do endorsement deals with Entertainment personalities, just athletes, so they will remain as coveted limited edition sneakers.

Mavado says, "A jus four a dem (sneakers) alone mek inna di world, Asafa a get one, me, Shane Brown and Julian (his manager)."

Having Nike choose Jamaicas athletic superstar alongside one of Jamaicas biggest Dancehall stars is a huge statement, said Mavados manager Julian Jones-Griffith. Having the two of them representing Jamaica and the one of the most recognized brands in the world on a global stage illustrates just how far Mavado has reached.

Mavado says he therefore has much to give thanks for, even in the midst of his woes.

"Mi jus a wait fi overcome everything, 'cause di ting (visa) still nuh free up yet... mi a get whole heap a fight, but mi waan mi fans know mi nah lose focus an mi nah lose mi meds," Mavado said.

The artiste added, "Mi jus mek a tune called It's Raining 'cause it's raining again, di blessing a pour."