MySpace Introduces Data Availability with Landmark Launch Partners Yahoo!, eBay, Photobucket, and Twitter

LOS ANGELES--(BUSINESS WIRE)--MySpace, the worlds most popular social network, alongside Yahoo!, eBay, Photobucket, and Twitter, today announced the launch of the MySpace Data Availability initiative, a ground-breaking offering to empower the global MySpace community to share their public profile data to websites of their choice throughout the Internet. Todays announcement throws open the doors to traditionally closed networks by putting users in the drivers seat of their data and Web identity. The launch of the Data Availability initiative marks the first time that a social Website has enabled its community to dynamically share public profile information with other sites.

The walls around the garden are coming downthe implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet, said Chris DeWolfe, CEO and co-founder of MySpace. We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.

Data AvailabilityUser Interface

Data Availability pioneers a new way for users to dynamically share their user generated content and data with websites of their choosing. The Data Availability initiative is founded first and foremost on the simple and comprehensive user control of their own content and datausers will have control over what information they share and who they share it with. Additionally, rather than updating information across the Web (eg. default photo, favorite movies or music) for each site where a user spends time, now a user can update their profile in one place and dynamically share that information with the other sites they care about. MySpace will be rolling out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with.

Inside this opt-in framework, they will be offered the opportunity to share their MySpace profiles with the site they are visiting. MySpace, and its landmark launch partners, will be allowing users to dynamically share the content and data of their choosing including: (1) Publicly available basic profile information, (2) MySpace photos, (3) MySpaceTV videos, and (4) friend networks. Integration of the Data Availability project will roll to MySpace users and participating Websites in the coming weeks.

The launch of Data Availability is an unprecedented move to further socialize the Web and empower users to control their online content and data, said Amit Kapur, Chief Operating Officer, MySpace. We are thrilled to begin this initiative with a world class suite of landmark partners and invite websites around the world to participate.