Roots and culture artists have long been a constant in Jamaica, from the influence of legends like Bob Marley to conscious roots dancehall singers like Garnet Silk. However, in the summer of 2004 a new and powerfully distinct voice emerged on the reggae music scene. With a fresh timbre, substantive lyrics and passionate performance, this artist has almost singlehandedly led the new wave of roots and culture reggae music that has swept the island of Jamaica.

I Wayne, born Cliffroy Taylor in Portmore, Jamaica, officially hit the international scene with the hit, "Cant Satisfy Her." The, 24 year old, singer has been the first cultural reggae artist to be added to Hot 97 in New York, a station notorious for its hip hop influence.

Since then the track caught on in several markets and entered the
Billboard Hip Hop/R&B Singles charts. The fiery tone of the track describes the desperate reality of prostitution, poverty, and sexually transmitted diseases in Jamaica. His follow-up single, "Living in Love," went atop the New York and Florida reggae charts for more than seven weeks.