MZJAentertainment.com understands that Vybz Rum, the liquer brand endorsed by deejay Vybz Kartel, has wrapped up a distribution deal with Betco Premier Ltd.

"As of March 1st, Betco Premier Limited will be the distributor for the product in Jamaica and we are looking to have a great partnership. We have been able to create excellent demand for the product thus far, and we have been getting great feedback all over the worldwe just heard last weekend that the product is being asked for heavily in Canada at the LCBO liquor stores," Corey Todd of Vybz Rum Distillers, a subsidiary of the company that created Pimp Juice, told MZJAEntertainment.com recently.

Betco Premier Limited is the distrbutors of Alize, and other fine wines and liquers. Vybz Rum is Kartel's first major endorsement with a beverage company.