Knowing cologne basics so that you choose the right scent for the right occasion is, perhaps, the most underrated of skills. If you choose wisely and apply sparingly, only a few people will know and appreciate your olfactory considerations. Choose poorly and apply liberally and youll saunter through the day leaving expensive contrails of eau de too much behind you as others hold their breath.

So, be an expert scent wearer by following our guide to cologne basics.

cologne faq

Where to wear it?
Wearing cologne to work is generally acceptable, but cologne almost becomes a necessary fashion accessory when going out at night. A light citrus-based scent is perfect for an afternoon outing, but a special evening out calls for a stronger scent with spice undertones or musky notes that will mix with your own natural pheromones.

Where to spray it?
Cologne basics stipulate that applying cologne strategically is more important than you think. A little under each ear ensures that a woman leaning in close to talk will take note of your scent. Your face and chin are the obvious spots, but your chest is the best location for the cologne to mix with your own natural scent and slowly make itself known as it wafts toward your collar.

When to wear it?
Youll need more than one cologne since what you apply for the daylight hours simply wont meet the mood and atmosphere of the night. A light citrus scent or woods-based scent are perfect for daytime activities, like work. Nighttime, however, requires a scent with deeper mystery. Thus, youll want to use a cologne with spicy notes or a musk-based scent.

How much to wear?
Treat your cologne as a secret you share with only a few people -- or at least those within your close personal space. Apply a very sparse amount under each ear and on your torso. You may not think this is enough, but cologne actually mixes with your body and intensifies over time. Far too many men make the mistake of applying more because they cannot smell it when they first spray it on, or they shake out a palm full because think they need more. The truth is: A well-chosen cologne applied in small amounts will get your more attention than if you bathed in it.