Vybz Kartel a.k.a Addi the Teacha has been working hard on street promotions for his liquor, Vybz Rum. The rum is being distributed by Vybz Distillers Ltd., a subsidiary of the company that created Pimp Juice.

Last night, he showed up at Prendys on the Beach in Portmore, attended a British Link Up party in St. Andrew, and Ninjamans show at Marl Road, all of this is a precursor to the marketing blitz that will kick off next year with print and television ads endorsing the Vybz Rum.

Its just crazy street promotions now, I have been flossing with the liquor at a number of parties and people have been telling me they love the taste, it has a hint of coconut, its real smooth, triple distilled like Grey Goose, the ladies love it. The bottles are imported from Italy, ah sexiness mi a deal wid, the bottle is sleek and sexy, but the rum itself is an authentic Jamaican product, made right here. Vybz Rum will be the first official rum of dancehall. Right? he told One876Entertainment.com.

Vybz Kartel is booked to perform at the Kingston in Ocho Rios show with Sean Kingston in Ocho Rios on Christmas Day and he is one of the big acts for this years Guinness Sting show in Jamworld, Portmore.