After Busy Signal made that bold 'Step Out' in his Clarks back in 2005 and it worked, Busy says he is constantly trying to improve upon his image and music.

In seeking to keep this vow, Busy recently changed his management team as he looks to take his career a notch higher.

"Mi very pleased wid di change. Shane Brown a deal wid mi ting now and fans can look forward to new things, more songs, videos and more promotion. Whatever mi did lack of, wi waan get dat to the forefront because mi a still young artiste and mi still need the push," Busy said in a recent interview with THE STAR.
 

No simple task

Busy's new manager, Shane C. Brown says managing an artiste is no simple task and where Busy is concerned, he had to ensure that they were on a similar wave length as far as goals were concerned.
 

"Fi manage a artiste, yuh haffi have a good understanding of each other, because mi deh yah (Big Yard) wid Shaggy and Robert fi over 12 years, suh a nuh sum'n weh yuh jus jump inna. Suh mi did haffi mek sure sey di two a wi have an understanding on weh wi a work towards," Brown said.

As a matter of fact, Busy's new manager has already begun to work on his public image because, "when you go in the streets, nuff yout have a wrong approach about him (Busy), suh first, mi want him to be more media friendly and people don't get this impression that he is somebody you can't approach."

He also added, "di music nuh fi have no boundary, Jamaica a jus one place, suh wi haffi get di artiste out deh in every corner of the world. Image and presentation of the artiste is also very important while at the same time, wi nuh want nuh out a place ting, wi haffi know when an where."

According to Busy, "right now, di whole image setting now, wi a approach di whole ting different, like wa mi wear an ting. Back inna di days when mi jus a buss, a some ole shoes an cut off foot pants because I thought that was di ting, but now, dressing-wise, as yuh can si wid Sumfest (2007) cause wi have all some local designers weh wi a work wid like Carlton Brown, Rameash and Mosiah. Suh working with these people will help to improve di image," Busy said.

As it relates to his music, Busy says "sometimes we as artiste nuh get di justice or di right highlight, suh wi jus a try step to more firmer tings, big man level, real classical ting, deh yah fi stay type a ting."

"A really di long road mi a focus pon, suh mi a try keep as far away from all di negative an try firm up di ting, because not all publicity is good publicity," he said. "At di end of the day wi jus a work fi di ting get better, di 'dissing' ting a waste a time ting, dat nuh last. That's why mi guh do songs like These Are The Days and Sex Sells, mi a try different topics."

New Management

With all that said, Busy is confident that with the combination of his new, devoted management team and his revised image and outlook on music, "only me can stop me."

He says, "mi real fans dem love mi, mi new management team deh yah an a focus pon Busy Signal alone an Tyson and G a do mi video dem an dem man deh put in whole heap a energy, suh mi really jus grateful fi every ting."