COREY TODD DEBUTS YAAD STOUT, DRINK TO BE PROMOTED BY AIDONIA & BEENIE MAN
Successful American businessman, Corey Todd has struck gold again this summer with the impending debut of his latest product, Yaad Stout. The new drink comes two months after Todd unveiled his new rum brand, Yaad Swag, featuring endorsements by self-proclaimed, King of The Dancehall, Beenie Man of said product.
Yaad Stouts marketing campaign will be centered on Todds newest business partner & J.O.P deejay, Aidonia who signed a management deal with the American entrepreneur last month. Aidonia expressed his pleasure regarding the quality of the Yaad Stout brand; telling the Jamaica STAR, Its a quality product. Mi nah just seh dat cause I am a part of it. Yesterday the whole day we a drink it. It kinda taste good, sweet taste, nuh too bitter.
Additionally, the Summer Sun deejay intimated that this new endorsement deal will help take his career to new heights. It means a lot cause over the years we been in the business and the first we a get dem kinda endorsement deal ya so is a good look for Aidonia as a brand, not just as an artiste. Right now a just one positive movement and thought toward the business side of the thing.
Aidonia, whos not known to be a commercialized artiste, will be promoting Yaad Stout in upcoming songs & ads and has supreme confidence in his ability to endorse Todds new drink. Over the years dem always seh Aidonia have a strong underground market which is the streets. So wi know seh di yute dem rate wi and wi have it lock inna di street, so wi know seh we ago do good there so cause is a street product at the end of the day. But we ago tek it pon the commercial side also. So while me get bigger commercially a so di product a get bigger too. We ago do good man cause the yute dem a wait pon it, Aidonia implied.
Meanwhile, Corey Todd explained that Yaad Stout is an extension of the Yaad brand & suggests that having Aidonia & Beenie Man on board to promote these drinks will help to cover different target markets in order to expand their product outreach. Beenie Man is the King of the Dancehall and Aidonia is the most promising deejay right now out of Jamaica. He has the younger fans, so its only right. I have the King of Dancehall here and he covers a big fan base and we have the future here with Aidonia, Todd suggested. Furthermore, Todd intimated that different faces will appear on the Yaad Stout cover to bring variety to the brand.
Todd has high expectations for Yaad Stout & its possible impact on the Dancehall genre. We plan to do a lot of exports and this is an easier product to export instead of rum, and Yaad Swag is about to begin export outside of Jamaica. Its just a good look for dancehall, a product that will be giving back to dancehall artistes and giving back to the industry as well, Todd stated. Yaad Stout will debut on Jamaican shelves next week while talks are ongoing regarding international expansion of the brand; exporting the drink to different countries.
In the meantime, Aidonia is planning to revive his J.O.P clothing line & claimed he would be starting off with Bad People t-shirts for men & women. The Jackhammer lyricist claims hes excited with the direction his career is headed as attempts to elevate his status within Dancehalls ranks. Its great. Over the years we always had the talent and we always had the songs but we just never had the right network to push the songs out there. So since the recent movement, whole heap a people a jump on board. Mi know seh great things ago happen. Mi ago just work hard in the studio and mek the management handle the rest. Just mek the people dem look out cause we a come hard at dem. Musical vitamin mi seh, one a day. The take ova it name enuh cause the people dem seh it want a makeover, Aidonia told the STAR.
Aidonia has released a slew of summer hit singles such as Summer Sun, Caribbean Girl, & Miss Your Touch. Videos for Caribbean Girl & Miss Your Touch, are coming soon according to the deejay.