Big Ship entertainer Chino will feature as a judge and performer later this month as some lucky high-school student will get a chance to record a jingle for Freshhh Juices and take home $50,000 cash.
Over the past year, Trade Winds through their Freshhh brand of drinks, embarked on a school tour that, among other things, was designed to unearth untapped talent. Students were encouraged to create a jingle that they would then perform before their fellow students and a group of independent judges who would then decide which ones were the best.
"All the best jingles were posted on Freshhh Juices' Facebook page Facebook.com/Drink Freshhh where people can hear them," said Kim Lee, marketing manager for Trade Winds. "The winner will be chosen at the end of this month - June 28 - before a live audience and a group of judges, including Chino."
Big Ship Studios
Lee said the winner will get to record his/her jingle at Big Ship Studios and will be used in Freshhh's next campaign. The winner will also get a cash prize of $50,000. Lee is encouraging kids to check out the Facebook page and vote for their favourite jingle, especially considering that the jingle that gets the most votes will be announced the day the winner is announced.