The company that manufactures cake soap in Jamaica has recorded a sharp increase in sales over the last three months. In a recent report in the Jamaica Observer it was indicated that the company profit jumped almost 100%... but gave no explanation as to why there was such an increase in profit.
So that leave us to speculate... when Vybz Kartel the bleecher sang about about clarks last year there was a spike in sales in Jamaica. Now he sings about the use of the cake soap... thus the increase in sales,, but this may be contradicting to what the company indicated earlier this year when they said that the song did not have an impact on the sale of the cake soap brand.
Kartel is busy putting together his own cake soap product hoping to cash in on the soap suds while it last...
The song called Cake Soap on the Blue Bumma Riddim produced by NotNice has been receiving a lot of views on youtube.. since October last year ..the view count is over 900K...
In any event i still dont think this dude is  a marketing genius..