The Jamaica Star

Stage Name: Deva Bratt

Real Name: Sheldon Smith

Birthday: July 23

How did you get started in the business?

First of all, I used todance in a group called Cool Kids, and then there were two deejays, Lazarus and Nicotine, weh did inna my scheme over Westchester. Dem use to do dem thing underneath the lightpost and mi used to put in a one and two line inna dem songs, and from there I learnt how to manipulate words and experiment with different flows.

What has been your greatest challenge in the business yet?

The whole promotional aspect. I dont know what it is that you have to do to make all the disc jocks play your songs. Another thing is that I wish I hadnt missed all the big rhythms that I missed and didnt get to record on.

What have you been up to lately?

Me and the producers in my circle who are mostly young producers, are putting out some juggling rhythms and a lot of singles without the big name artistes on them. Im also voicing for a lot of big overseas producers like GQ Beats, Upsetter Records, Jahmari Records and Major Leagues Records because they seem to be more interested in my career than the local producers.

Do you look up to any specific artiste and why?

Well, I look up to Beenie Man and Fambo at the moment. These two have the same outlook on life that I have. Dem clean, jovial and dem nuh hype pon people and such.

Are you happy with the way things are going for your musical career right now?

Yes, Im happy. I know that things can be better, though. Im just waiting on the time or the thing to make it better.

Do you have any advice for young artistes coming up?

Have respect for the producers and your management team. Without having a team around you, its hard. Listen to their advice and, whatever you do, always think originally.

Where do you see yourself in the future?

I see myself making most of the artistes who say that theyre running the place look like fools where lyrics are concerned. You know, the so- called hype lyricists.