Blogger says Dancehall's 'Hype Machine' needs to be turned off; says Stephen Di Genius is overrated and immature!!!

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showsky

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Date: 09:53 02/10 2011

Blogger says Dancehall's 'Hype Machine' needs to be turned off; says Stephen Di Genius is overrated and immature!!!

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At what point are we going to turn off the hype machine and face the reality that a lot of this crap that we are hyping up is not going anywhere? The biggest reggae song for 2010, Hold You by Gyptian, was produced by Brooklyn born multi hit producer Ricky Blaze. Back in Jamaica, the musical production of our current multi platinum Reggae act was placed in the hands of a talented but immature and overrated so called genius producer. He crashed that project into the side of a hill like a careless minibus driver. There was neither outrage nor a re-examination of the so called Geniuss failure by his elders, his peers or his supporters. Instead he was encouraged to drive even faster, picking up the Gully Gad along the way in his damaged bus to nowhere but over a cliff.

I might have finished my formal education over 15 years ago but if my math serves me correctly, taking someone that was selling several million records and carrying them down to less than 100 thousand does not just spell failure, it spells really utter disaster. I dont see anyone calling Steven "Lenky" Marsden a genius and he hit number one, two and eleven spots with Sean Paul- Get Busy, Lumidee- Never Leave You and Wayne Wonder-No letting Go on the billboard top 100 chart. Tony Kelly, Don Corleon, Delly Ranks all worked on a multi million selling album and I dont hear anyone calling them geniuses. Last time I checked most of those producers are still making music that is actually selling and getting recognized outside of Quad and Fiction.

Is there good dancehall songs coming out of Jamaica? Yes there is, but can they breath long enough to make an impact is another story. When a good song does make some kind of impact, what kind of support is the artist, the producer and their record company really putting behind the song? Vybz Kartels Ramping Shop and Clarks, two really popular songs, should have easily sold at least 100,000 each if not gold. There was no organization or plan behind these songs and all the people that Vybz Kartel keeps focusing on DO NOT BUY RECORDS. So why stay focus on the non spending converts?

We see Seanizzles Rum & Red Bull crack the Billboard REGGAE chart and I hope he continues along the same path and hopefully get to the top 100 chart but an artist of Beeniemans stature should not be celebrating a #30 entry on the Billboard REGGAE chart. Anything less than #10 entry by Beeniman, Movado, and Vybz Kartel or selling less than a thousand units a week in the initial stages is a shame and shows how far the music has fallen.

Given the dismal figures that are reflected on the billboard reggae charts, I am beginning to wonder about its purpose as we keep flooding the market with all these overhype garbage that ends up choking most of the decent music out there and preventing them from breathing. Shaggys Angel is still outselling 99 percent of all the songs that is shatting, shelling dung and maading the place. If the aspiration of the Jamaican artists is to be a community superstar, do a few dub plate and get a local phone company endorsement contract, then they are doing perfectly fine, but we should not be upset when foreigners do our music and actually sell some record. We should not be upset when we see Skerrit Boy on CNN representing for the dancehall because they know how to make, promote and sell our product that they treat it like a business instead of a bad mind, overhype, and hustle.

Can the Artists stop with the outside conspiracy theory and the bad mind conversations, the blame the VP records conversation, and the Im managing myself! conversations? Jamaica has only seen two multiplatinum selling dancehall artists in the past decade, Sean Paul, and Shaggy. Guess what? They have real managers and a business structure around them, they dont harp on bad mind and conspiracy theories, and VP never held their careers back as they positioned themselves for a global market. If anyone is going to bring up the brown skin argument, there is Kartels cake soap and he seems to be doing even much better since he got brown.

Producers need to start focusing on putting out solid material that they are planning to market and groom into a hit songs instead of flooding the market and hoping for a hit or a forward at Quad and Fiction, because if the song cant get a visa out of Jamaica, all they are doing is fondling their own egos.

Sherman Escoffery is a frustrated lover of Dancehall Music and would love to buy a CD in 2011that has at least 13 good dancehall songs that he can play without skipping a track

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Shem1

۞ Shampoo ۞

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Date: 10:23 02/10 2011

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very good article, this guy made ALOT of sense... i'll write more once I see the negative comments __________________ species.com mzchatstudy.com Shampoo

Gamepun

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Date: 10:26 02/10 2011

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UMM SHOWSKY.....A NUH STEPHEN HIM A TALK.............A RICKY BLAZE..... __________________

Gamepun

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Date: 10:48 02/10 2011

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ANYWAY SOME OF THIS ARTICLE MAKES SENSE WHILE SOME DONT

TIME AFTER TIME...PPL ONLY LOOK ON ONE SIDE OF A SITUATION AND DONT GIVE IT A FULL OVER-VIEW

THE PROBLEM IS NOT THE QUALITY OF THE GENRE....BUT THE DIRECTION IN WHICH IT IS GOING

1.TOO MUCH PPL(LIKE THE WRITER OF THE ARTICLE) ALWAYS CRITICIZE THE MUSIC..NOT MUCH EMPHASIS IS PLACED ON IMPROVING....ITS ALWAYS PPL TALKING BOUT HOW THE MUSIC GONE AND ITS NOT LIKE IT WAS B4 AND SO ON....MAYBE IF WE HAD MORE PPL GIVING POINTS ON HOW TO IMPROVE THE MUSIC....PPL WUD LISTEN

2.PAYOLA HAS DESTROYED THE MUSIC-PPL PAY BIG AMOUNTS TO BUY OUT NUMBER ONE SPOTS ON CHARTS AND SOUND SYSTEMS SELECTORS ....AND THIS IS WHAT LEAD THE PPL TO FEEL THAT THIS IS THE BEST OF DANCEHALL....WHEN THE REAL MUSIC IS OVERSHADOWED BY THE CRAP THATS PLAYING

3.DANCEHALL IS DIFFERENT FROM REGGAE....LETS NOT GET THAT TWISTED....REGGAE WILL ALWAYS FIND WAYS TO MARKET ITSELF...WHEN DO U HEAR A MORGAN HERITAGE, A TARRUS RILEY, RICHIE SPICE, QUEEN IFRICA COMPLAINING ABOUT THE STATE OF THE MUSIC AND HOW"NUTTIN NAAH GWAAN FI DEM"??? NEVER.....THEYRE TOO BUSY TOURING OVERSEAS AND MAKING MONEY.....THATS WHERE I AGREE WITH THE WRITER...THAT DANCEHALL IS OVERHYPED.....CAUSE SOMEONE LIKE ELEPHANT MAN SHOULD HAVE BEEN INNA SEAN PAUL AND SHAGGY STATUS BY NOW

4.BOOTLEGGING AND DOWNLOADING IS KILLING THE INDUSTRY-NEED NOT GO FURTHER IN THIS TOPIC...CAUSE WE ALL KNOW IT....ITS NOT JUST DANCEHALL NOT SELLING GOLD....HIP HOP ARTIST ARE FEELING THE PINCH....LOOK AT SOLJAH BOY...HOW MUCH DID HE SELL IN HIS FIRST WEEK...HEARD THAT HE BARELY SCRATCHED 80,000 AND HE HAS A BIG FAN BASE....LOOK AT THAT

5.DANCEHALL IS UNABLE TO MOVE BECAUSE MAJORITY OF THE MAJOR PLAYERS CANT TRAVEL TO THE U.S TO PUSH THEIR CAREERS....IMAGINE IF MOVADO AND KARTEL COULD TOUR TO THE U.S RIGHT NOW...OR BOUNTY AND BEENIE'S MUSICAL UNITY CARRIED THEM TO TOUR IN THE U.S.....MAYBE THAT WOULD HAVE PUSHED THE MUSIC MORE...AIDONIA, BUSY SIGNAL AND SIZZLA CANT TRAVEL TO THE U.S EITHER....MAYBE IF THE POWERS THAT BE....FREED UP THE ARTIST...WE WOULD SEE A CHANGE

BUT UNTIL SOMETHING IS DONE ABOUT THESE POINTS....THE MUSIC WILL REMAIN AS IS AND ONLY GET WORST

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datboy_154

Noobs

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Date: 11:13 02/10 2011

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there is some good points in this article still __________________

kurt

Mzj Sniper

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Date: 12:38 02/10 2011

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hmmm __________________

GA

General Administrator

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Date: 20:17 02/11 2011

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Pun...I agree with your reponse. The writer simply fails to mention some of the real realities facing the industry as we speak.

Gamepun (Snr.Mod) wrote:

ANYWAY SOME OF THIS ARTICLE MAKES SENSE WHILE SOME DONT

TIME AFTER TIME...PPL ONLY LOOK ON ONE SIDE OF A SITUATION AND DONT GIVE IT A FULL OVER-VIEW

THE PROBLEM IS NOT THE QUALITY OF THE GENRE....BUT THE DIRECTION IN WHICH IT IS GOING

1.TOO MUCH PPL(LIKE THE WRITER OF THE ARTICLE) ALWAYS CRITICIZE THE MUSIC..NOT MUCH EMPHASIS IS PLACED ON IMPROVING....ITS ALWAYS PPL TALKING BOUT HOW THE MUSIC GONE AND ITS NOT LIKE IT WAS B4 AND SO ON....MAYBE IF WE HAD MORE PPL GIVING POINTS ON HOW TO IMPROVE THE MUSIC....PPL WUD LISTEN

2.PAYOLA HAS DESTROYED THE MUSIC-PPL PAY BIG AMOUNTS TO BUY OUT NUMBER ONE SPOTS ON CHARTS AND SOUND SYSTEMS SELECTORS ....AND THIS IS WHAT LEAD THE PPL TO FEEL THAT THIS IS THE BEST OF DANCEHALL....WHEN THE REAL MUSIC IS OVERSHADOWED BY THE CRAP THATS PLAYING

3.DANCEHALL IS DIFFERENT FROM REGGAE....LETS NOT GET THAT TWISTED....REGGAE WILL ALWAYS FIND WAYS TO MARKET ITSELF...WHEN DO U HEAR A MORGAN HERITAGE, A TARRUS RILEY, RICHIE SPICE, QUEEN IFRICA COMPLAINING ABOUT THE STATE OF THE MUSIC AND HOW"NUTTIN NAAH GWAAN FI DEM"??? NEVER.....THEYRE TOO BUSY TOURING OVERSEAS AND MAKING MONEY.....THATS WHERE I AGREE WITH THE WRITER...THAT DANCEHALL IS OVERHYPED.....CAUSE SOMEONE LIKE ELEPHANT MAN SHOULD HAVE BEEN INNA SEAN PAUL AND SHAGGY STATUS BY NOW

4.BOOTLEGGING AND DOWNLOADING IS KILLING THE INDUSTRY-NEED NOT GO FURTHER IN THIS TOPIC...CAUSE WE ALL KNOW IT....ITS NOT JUST DANCEHALL NOT SELLING GOLD....HIP HOP ARTIST ARE FEELING THE PINCH....LOOK AT SOLJAH BOY...HOW MUCH DID HE SELL IN HIS FIRST WEEK...HEARD THAT HE BARELY SCRATCHED 80,000 AND HE HAS A BIG FAN BASE....LOOK AT THAT

5.DANCEHALL IS UNABLE TO MOVE BECAUSE MAJORITY OF THE MAJOR PLAYERS CANT TRAVEL TO THE U.S TO PUSH THEIR CAREERS....IMAGINE IF MOVADO AND KARTEL COULD TOUR TO THE U.S RIGHT NOW...OR BOUNTY AND BEENIE'S MUSICAL UNITY CARRIED THEM TO TOUR IN THE U.S.....MAYBE THAT WOULD HAVE PUSHED THE MUSIC MORE...AIDONIA, BUSY SIGNAL AND SIZZLA CANT TRAVEL TO THE U.S EITHER....MAYBE IF THE POWERS THAT BE....FREED UP THE ARTIST...WE WOULD SEE A CHANGE

BUT UNTIL SOMETHING IS DONE ABOUT THESE POINTS....THE MUSIC WILL REMAIN AS IS AND ONLY GET WORST

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Topic: Blogger says Dancehall's 'Hype Machine' needs to be turned off; says Stephen Di Genius is overrated and immature!!!

Blogger says Dancehall's 'Hype Machine' needs to be turned off; says Stephen Di Genius is overrated and immature!!!