For the second consecutive year, The Gleaner Company, the Urban Development Corporation, the Kingston and St Andrew Corporation and the JamaicaChamber of Commerce have joined forces to stage 'Christmas in the City: Downtown comes Alive', a shopping extravangaza like no other.

New to the team this year is the drink Boom, from the Wisynco group.

This year's staging will be even better than last year's, with many more stores signing on to participate, and of course, a greater awareness about the initiative. The great sale will get underway about 10 a.m. on Wednesday and will run throughout the day until 10 p.m.

Shoppers will also be entertained throughout the night with a fashion show as well as a stage show, which will run from 8 p.m. to 10 p.m. The stage show, sponsored by Boom, will feature top-notch entertainers like Beenie Man, Tarrus Riley, Ce'Cile, Khago and Shady Squad. The show will be hosted by the 'fluffy diva', Miss Kitty.

The fashion show, which will showcase clothing sold by the vendors downtown, as well as hairstyles created by the cosmetologists from the area, will be displayed by models from Saint International and promises to be an entertaining showcase.

Over 30 stores will be participating in this year's promotion, which means even more discounts for shoppers this year. Not to be left out are the shrimp, bammy and pet fish vendors who also ply their wares downtown. They too are included in the festivities. The police will also be on hand to maintain order, so shoppers can feel secure as they move about. So come out and enjoy the experience.