HEINEKEN is sticking to its task of raising the standard of DJing in Jamaica. This through the Heineken Green Synergy Reality TV show which is aired on TVJ each Friday. The DJs in the show are tested on very important aspects of DJing which is often times overlooked by even top local DJs. They are tested from their knowledge of the different genres of music to their ability to execute proper mixing and transitions. Turntable skills, tricks, along with other integral information that a good DJ should know.
The inclusion of one of the best DJs in the world, Grand Master Flash, as the celebrity judge has elevated the show to a higher standard which can match any of its kind internationally.
Flash has been instrumental in providing invaluable lessons to the DJs in helping them to learn and understand the art of DJing. He has also served as a motivator in letting them see what it takes to be a top DJ and the heights that they can reach in their trade.
The input of local judges, Collin Hinds, Alric and Boyd, who collectively help in pointing out the DJs' flaws and how to improve on them, has helped them immensely as well.
The show also makes for an exciting watch, you don't know what's going to happen next or where it's going to take you. In the same way you don't know what challenges host Tami Chynn will throw on the DJs and how each one will cope with the respective challenge.
"We have seen the DJs rise to the occasion with our impromptu challenges and this is a good sign as Heineken is preparing DJs who can respond to the varying tastes of an international audience," Heineken's brand manager Keri-Ann McKenzie explained.
In the last episode, the DJs got a chance to meet and share with some of the top DJs in the business at a party at Fiction Lounge. The professional DJs present were Collin Hinds from FAME FM, Sanjay of Coppershot Disco, Miami-based DJ Richie D, Delano of Renaissance, Alric and Boyd. Smoke from Renaissance, Grand Master Flash and his protégé DJ Demo were also there.
Interestingly, DJ Ricky Eminence was brought back in the show by the request of Flash who was impressed by him after seeing his clippings and hearing him play on the night at Fiction.
The professional DJs showed their younger colleagues just how it is done when they rocked a jam-packed Fiction Lounge with some awesome selections and some dazzling turntable skills.
The 'challenge of the night' for the DJs was that they were each asked to play a similar set to the Pro DJs who played on the night.
DJ Naz got to play Boyd's set who played some 'old school' and latest Hip Hop, DJ 47 got Alric who played mainly Alternative music, DJ Banka chose Delano who played mainly retro Dancehall, DJ Jerry got Sanjay's set who played a mixture of genres and DJ Narity got Collin Hinds' set.
In the end it was DJ Naz who got the highest score as she did a very good job patterning Boyd. DJ Jerry got the lowest score on the night.
So it's back with the Heineken 6 Pack now compromising of DJ Naz, DJ Banka, DJ Jerry, DJ 47, DJ Narity, and the lucky DJ Eminence.
However, in the next episode, which heats up on TVJ this Friday at 9:30 pm, two DJs are set to be eliminated so you don't want to miss it.
-- Edited by KrYsIs (Radio Mod) on Thursday 23rd of September 2010 09:59:03 AM