Assassin also known as Agent Sasco and I-Octane have been chosen to lead Digicel's marketing campaign for Reggae Sumfest 2010. The announcement was made during the official launch of the Reggae Sumfest 2010, came a week after the telecommunications company reported that they have teamed up with producer Demarco to produce the vibrant and energetic rhythm, titled, "Next Generation".
"Something like this is a testament to my character as an artiste and something that I am very proud of," said Assassin. I-Octane too was happy to be chosen. "Being one of the faces of Digicel's marketing campaign for Sumfest definitely adds a new dimension to my career and it's truly an honour to be a part of the Digicel family in such a big way". According to Shelly-Ann Curran, senior sponsorship manager at Digicel, "Our line up of activities this year has led us to forge some fantastic partnerships that will ensure that our customers continue to benefit from superior value and amazing offers. We have also joined with Motorola, again to continue wowing our customers with the latest innovation in mobile technology and we will be announcing these details very soon. It's going to be a great summer for Digicel and our customers and we're looking forward to it." she said.