With a brand new title sponsor and what the promoters promise will be "seven of the best parties", the popular Dream Weekend series returns to fulfil all summer fantasies.

The summer party series will be launched today at RedBones where title sponsor, Smirnoff, will be unveiled.

Brand manager, Marsha Lumley, said Smirnoff's partnership with the Dream Team, organisers of the Dream Weekend, will add to the great reputation the event developed with Red Stripe Bold last year.

"Red Stripe Bold and Dream Weekend had an amazing synergy last year but we also realised that patrons loved Smirnoff and the variety this product offers," said Lumley.

"With Smirnoff coming on board in full this year, patrons who love Smirnoff and the many ways to enjoy it will have more options over the weekend. Heineken will also be a part of the weekend, adding to the premium options available at Smirnoff Dream Weekend.

"While our products are enjoyable, we encourage everyone to consume them responsibly and party safely."

The list of parties included in Smirnoff Dream Weekend this year include Smirnoff Flavours, Twisted Spiritz, Daydreams, Yush, Extreme Wet 'n' Wild, Beer Vibes and Smirnoff Xclusive.

Leading up to the party weekend in Negril from July 30 to August 2, there will be several blitz parties which include Smirnoff Dream Fridays at Club Privilege, starting this Friday, and Smirnoff Dream Saturdays at Margaritaville in Montego Bay and Ocho Rios starting this Saturday. Other lead-up events that will offer a taste of Smirnoff Dream Weekend include Osmosis, sponsored by Smirnoff, which will be held on July 3 at Caymanas, and Heineken Igloo on July 18 at Sugarman's Beach.