Shane O - File

With his new song, Life Soon Change, Shane O has forced FM radio to sit up and pay attention.

The song, which appears on the Gal Ova Gun rhythm, proves that Shane O can flow bar to bar with the best in dancehall right now. And since the video premiered on HYPE TV and on CVM last week, the deejay's phone has been ringing off the hook.

"Crazy people ah call me say dem love the video, the response overwhelming fi real," he said.

"I launched the video for Life Soon Change recently on HYPE TV and from last week, mi ah get crazy reviews and love in the streets. When I perform the song on the stage shows, the people are singing it word for word. The song ah shot, it ah announce says Shane O ready to get out there the real way."

Shane O first jumped into the spotlight with his breakout hit Lightening Flash on the Billboard-charting Applause rhythm which propelled him to stardom while still attending Kingston Technical High school.

Despite his success, he kept his head and finished school, juggling studies with his new demands as a popular artiste with slots on the big stage shows such as Reggae Sumfest, Sting, and Bling Dawg Summer Jam.

"It opened the door for my development as an entertainer with a number one song. I did a lot of school fêtes, it was a great experience for me, I learned a lot, but now I understand the business more and I am ready to make a big push," the 20-something year old father of two said.

Other hits also followed like Ghetto Prayer which hit the top of the FiWi Choice Top 10 video charts. Now, he is turning his attention towards the aggressive promotion of a raft of new singles including the popular and inspirational They Say on the G Mac medley rhythm.

"That song is semi autobiographical, anytime yuh hear Shane O do badmind song, it have something to do with what is happening in my life, trying to figure out the hyprocrites dem from the haters. I also have another song called Eee Whoi, and a song I did for Father Pow, that the people are responding to as well," he said.

Shane O said that he plans to shoot at least three videos this summer to heighten his visibility in the marketplace.

"Mi ah come fi tek my spot inna the business. I want to get my thing out there. My voice is growing, I am working hard, writing a lot, so just watch out for Shane O," he said.