An effective logo is (in no particular order):

Simple
Memorable
Timeless
Versatile
Appropriate



1. Simple

A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn.

2. Memorable

Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

3. Timeless

Probably the best example of a timeless logo is the Coca-Cola logo if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.

4. Versatile

An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

5. Appropriate

How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for childrens toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.


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