The owners of La Roose have opted for a new image and name. Now known as the Live Wire Sports Bar and Grill, owner of the establishment, RicardoThomas, says, "We just thought it was time to move away from a certain image.A lot of things have happened in the past where the name became associated with some bad incidents, and we are trying to move away from that."

Thomasalso said though the company had been registered as the Live Wire Sports Bar and Grill, they had changed the nameto La Roose, but not that of thecompany. "So right now we are using the name that was originally registered," he said.

hosted events

Live Wire, which islocated on Port Henderson Road in Portmore, St Catherine, has hosted events like Black Scorpio's 37th anniversary, Vybz Kartel's Birthday Bash,Black and White Affair, British Link Up and, more recently, Fancy Thursdays.

Theowners say although they haverevampedthe name, they will not be excluding their previous target audience - a young crowd with a great love for dancehall music, and have even added a few eventsjust for them.

"Some of the things people can look out for is a theme night at Fancy Thursdays starting next week. Every week it will be a different theme with things like foam night, Hawaiian night, Lingerie Night, High-Roller night and that sort of thing. Another event we will also be launching issomething called 'MisMatch', where people just come out in anything! Red dress with green shoes, yellow scarf and things like that. The worst, the better. The person with the 'best' mismatched outfit will win a prize," said Thomas.

retro-night

Thomassaid there will now be events catering toan older crowd: in addition toa retro-night once a month, there will bea fish fry brunch on Sundays, with a live bandwhilecustomersenjoy great fish at the restaurant.

"The point of it is to draw a wide cross section of people, both young and old. We are all different and we don't want to hear or go to the same thing all the time. So whatever mood you're in, we have something that fits it at the new Live Wire," Thomas said.