Producer Not Nice. - contributed

It is not often that a producer has his dreams fulfilled in a matter of four days. For Ainsley 'Notnice' Morris, he not only produced his all-time-favourite artiste, Vybz Kartel, for the first time, but surpassed all expectations when he recorded the artiste's latest album in only four days.

While Notnice is now climbing to his zenith as a producer, he is no newcomer to the business. He told the STAR in a recent interview: "I've been interested in music for a long time, from going to school when people used to deejay and I would beat on the tables and dem tell me seh mi bad."

After investigating more about music and the music business, Notnice soon encouraged his mother to buy him a computer so that he could build his own rhythms.

After teaching himself to build rhythms, the young producer started to work at Ruckus Records, where he recorded artistes on his 'Charity' rhythm.

Portmore link

However, it was after leaving Ruckus and linking with fellow Waterford members Blak Ryno, Shaun Storm and Dosa Medicine that Notnice started to make a name for himself in Portmore.

"Long time mi link wid the others and dem come mek some mix tape. I had rhythms from long time, but I had no way to get them out there. Den I made the 'Remand Rhythm' and Blak Ryno come hear it and voice on it, he carried it mek Teacha hear it and him listen it, that's how the connection with Vybz Kartel came about. From ever since my dream is to work with Kartel."

From strength to strength

Since then Notnice has been working from Exodus studio in Havendale. The producer soon strengthened his musical career with the 'Cool Shade' rhythm, which features Kartel's Seh Weh Yuh Feel Fi Seh as well as the 'Fight Fi War' rhythm which features a song of the same name from Blak Ryno and Jah Vinci. He also did Last Man Standing, the now popular post-Sting song from Vybz Kartel.

Other huge hits followed for Not nice with Rampin' Shop and Get Wild, also for Kartel.

Dedicated to music as a full- time career, Notnice admires the work of fellow producers Stephen McGregor, Don Corleon, Birch and Lenky. He hopes to one day expand his artiste catalogue to work with other talented entertainers, but will always be dedicated to working with the artistes from the Portmore Empire.

His latest project is the soon-to- be-released 'Story Teller' rhythm and he will also soon be working with the self-proclaimed 'King of the Dancehall', Beenie Man. Not Nice has completed Kartel's latest album as well as the Empire Universe, a compilation album from the Portmore Empire.