After having dug 100m, British scientists found traces of copper wiring dating back 1000 years, and came to the conclusion that their ancestors already had a telephone network one millennium ago.
So as not to be outdone, in the weeks to follow, the French dug 200m (100deeper than their neighbors) and headlines in the French newspapers read:
"French scientists found traces of 2000 year old optical fibers, and concluded that their ancestors already had advanced high tech digital telephone networks 1000 years earlier than the Brits."
One week later, the Jamaican press reported the following: "After having dug as deep as 500m, Jamaican scientists found absolutely nothing and concluded that 5000 years ago, their ancestors were already using cellular."