To continue to expand their marketing efforts internationally, this year, the executive team will in addition to hosting launch parties in Jamaica and New York, will host an Irie Jamboree launch in downtown Toronto, right smack in the middle of the Caribana celebrations. 

Stephen 'Yello' Williams of Irie Jamboree, who will travel to Canada for the launch noted, "We plan to host the Toronto launch three days before the Caribana street parade. The city has a huge Caribbean population and given that Caribana brings in an additional one million people to the shores of Toronto, it is the perfect place to expand our banding efforts."

The all day Irie Jamboree family festival will again be recorded in HDTV surround sound and will include a food court with an eclectic array of vendors merchandising exotic foods, arts and crafts and other cultural items that reflect the diversity of the Caribbean.  

Among the other acts slated to perform are Tarrus Riley, Coco Tea, Sizzla and Elephant Man. More acts to be added.