Beenie Man is in an all-time good and optimistic mood and anxiously looking forward to this year's staging of Reggae Sumfest 2008.With the stakes very high and the promoters putting together an event with a strong line-up of the best of the best veterans and dancehall's hottest and latest newcomers to the business, the entertainer who has remained consistent for over three decades is taking no chances with the covetous title he now boasts - 'king of the dancehall'.

Not just a recording artiste, but also full-fledged stage performer, Beenie Man is quite busy choreographing new dance moves, making new lyrics and getting his designer to come up with the most eye-catching and hottest outfits that will give him a shot at the 'best dress artiste' title.

Beenie Man enjoys taking up challenges such as these big events where he can get the chance to put his exceptional talent on display. He is very good at what he does, but at the same time he is not going to ignore the fact that there are several other artistes out there who are going to do their best to stop him in his musical tracks. Several have tried and failed. When you think that he is down and out, he just rises like the Phoenix.

Beenie Man had two of the hottest dancehall and chart topping singles locally and internationally in 2007 - 'Back It Up' and 'Give It Up' featuring Barbie. This year he has added another number one to his collection with 'Wine Gal'. Two other singles, 'Gimme Lickle' and 'Yuh Know How Fi Wine', are also destined for the number one slot on the major charts and in the dancehalls.

Slated to perform on this year's Reggae Sumfest Dancehall Night on July 17 are: Spice, Beenie Man, Bounty Killer, Elephant Man, Mavado, Busy Signal, Vybz Kartel, Anthony B,I-Octane, Erup, Ninja Man, Macka Diamond, Wayne Marshall, Voicemail, Demarco, Little Hero, Harry Toddler, Sirani, Shane-O and Di, among others.

Reggae Sumfest 2008 dancehall festivities will be staged from July 13-19 in Montego Bay, St. James.