Reggae soul singer Cezar has landed a groundbreaking deal with Coca-Cola, the global partner for the 2008 Olympics in Beijing, China. As the world gathers for the Olympics, Coca-Cola has assembled eight artistes from across the world for a new promotion centred around what the Olympics means to them.

The new series of eight highly stylised bottles is dubbed Coca-Cola We8. We8 is an artistic and cultural exchange like no other, according to a release issued by Coca-Cola the We8 project unites eight of Chinas most exciting artists and design firms and eight of the Wests most progressive musicians to interpret the ideas and passions that connect us- by sharing and expressing one of eight themes. These themes include: Global Harmony, Uplifting Moments, Healthy World, Individual Perseverance, Peace on Earth, Human Collaboration, Active Optimism and Happiness.