Tarrus Riley. the new face of Ocean Spray Cranberry Juice. (Photos: Garfield Robinson)

Reggae artiste Tarrus Riley is now officially the face of Ocean Spray Cranberry Juice in Jamaica. The announcement was made at a special launch at Devon House last Wednesday.

The award-winning artiste will be the face of the product for two years, and as he tells Splash, he's loving it.

"It just start enu, but mi a enjoy it. A something weh di business dem need fi do, and di artiste dem nuffi shy weh from it," Riley, who recently copped the International Reggae and World Music Award for Best Male Vocalist, and Best Song for his hit She's Royal.

WYSINCO group managing director William Mahfood told Splash that picking Tarrus Riley "was too easy".

The new face of Ocean Spray Cranberry Juice Tarrus Riley (centre) shares a joke with WYSINCO group managing director William Mahfood (right), and Karen Rosen.

"Tarrus is just a natural fit for Ocean Spray. I mean, we're a healthy product, his music is healthy. It was just a perfect synergy," Mahfood said, before adding that it was more than pleasureable working with the man whose Lion Paw and Stay With You rouse audiences everywhere.

The night ended with Riley taking the stage to perform his My Baby (Cyaan Sleep) with his guitar, and his hit singles Lion Paw, Stay With You, and She's Royal. This, however, was after Dean Fraser thrilled the gathering with his skills on the saxophone.