Soca madness is taking over Jamaica as more dancehall artistes are seeking to tap into soca market.

 

Da'Ville is one such artiste who has dropped his new soca single entitled Turning Me On.

 

The single, which was recorded on his Fashozy Record label, was produced by executive producers O. Thomas, J. Brown and co- produced by one of Trinidad's top Soca producers Sheldon 'Shel Shok' Benjamin, who is responsible for a string of hit tracks: Roll It by Alison Hinds, Dance With You by Machel Montano, Sugar Boy by Patrice Roberts, Good Morning by 3Canal and On The Floor by Mr Vegas featuring Destra, among them.

 

Da'Ville says, "The song has been going good so far, the response has been great, from as far as places like Canada, England and Japan, so it's all positive. We released the song outside of Trinidad first, because they were already in their carnival season, so the song will work its way around first and then into Trinidad in time for carnival next year."

 

And that strategic move, Da'Ville said, was on the advice of the Trinidadian producer who also co-produced the project. Although Da'Ville admits, "This is the first I'm really tapping in on this sort of energy," he says he still managed to maintain the Jamaican flavour. " I never left out the Jamaican energy, it's just the beat that makes it different," he said.

 

He added, "I'm just showing my diversity and I am also a big fan of soca, I listen to Machel, Destra, Rupee - and furthermore, you have other Caribbean artistes who tap into dancehall. Look at Pressure and Natural Black, but it's just a musical vibe."

 

Meantime, for Vegas, however, tapping into the soca market is nothing new for him, as he explained it was by chance that he ended up there.

 

"Machel Montano wanted me to do a remix on one of his tracks called Dance With You, and from there he felt that I should do a tune on the rhythm, so I did a song called Genie Wine which Machel produced," he said.

 

According to Vegas, some of his songs are endorsed more in Trinidad than in Jamaica, "because every Vegas song is a hit for them, and there are songs that are used in Trinidad and are more popular there like Tamborine and Hot Gyal Nuh Fight Ova Man."

 

"In Jamaica, only certain people are allowed to represent carnival, but in places like Trinidad, it doesn't matter who you are, once you have a bad song it is used," Vegas said.

 

But Vegas says this doesn't really affect him much, "because I don't want to be known as a soca artiste in Jamaica."