Seems as if our local DJs are not the only one enjoying popularity after their so-called feud. According to a story posted on another website, the rapper told all in the December issue of GQ.

Kanye West has revealed his chart battle with rap rival 50 Cent was a publicity stunt he dreamed up to sell records. The pair went head to head in September (07) when both of their albums were released on the same day. West won after a frenzied media battle he now claims he created.

The multi-platinum hit maker comes clean to GQ (December '07 issue) magazine, stating, "It was a complete publicity stunt. It was my idea. I knew it was going to take off as soon as we were going to come out on the same date. Think about it - you got the two biggest sh*t-talkers in rap history. There's no-one in rap history known for talking more shit than me and 50. That's something I will stand on." He adds of 50 Cent's vow to retire if he lost the battle: "Oh man, he sold so many more records by saying that. Man, 50 is really one of my favorite rappers, too. I almost feel bad (about beating him)." Although, West hammered 50 cent with sales in the U.S., it was 50 cent who sold more albums worldwide than his play-play rival.