Deejay Vybz Kartel will be the face of a new rum that will hit the local market in November. The rum is called Vybz Rum and will be distributed locally through the distributors of the Pimp Juice product.

The artist is also gearing up to launch his own clothing line 'Vybz Wear' which is presently is the early stages of planning and production. He said all the fashionistas can look out for a very urban and trendy line with some exclusive pieces in the mix.