Craig "Serani" Marsh has been having number one songs for a number of years now, somewhat unbeknown to the public. As part of the hit-making production trio DASECA, Serani has been responsible for rhythms such as the hugely popular Anger Management, Chaka Chaka, Dreaming, Gully Creature, Build Back and Fire Link's Gullyside rhythm to name just a few.

Serani also played the lead phrase on Sean Paul's Billboard smash We Be Burning, as well as singles such as Tony Matterhorn's anthemic Dutty Wine, Busy Signal's These Are the Days, Bugle's breakout hit Exercise, Elephant Man's Willie Bounce, and Mavado's international hit Dying, the first track on which he also featured as an Artiste; It is Serani's voice bawling "Dying" throughout the song, which earned him attention for his vocals, instead of his skills with musical instruments. He also appeared alongside Mavado in the acclaimed video.

Serani, who could be described as the musical director of Bounty Killer's "Alliance" talent pool, has also been instrumental in the careers of Mavado, Alaine and Bugle, illustrating his passion for young artists. That passion and energy is now being channeled into launching his solo career as a singer.

Current Dancehall bubbler Don't features Serani and his protégé Bugle, and is getting huge response in Dancehalls across Jamaica, already one of the biggest tracks in Kingston - the Dancehall capitol of the world. Ace video director Julia Braham is set to get behind the lens and shoot the video for Don't very soon. The track, of course, is self-produced.

Serani is now busy constructing his debut album, focusing on the raunchy She Loves Me as the next single which Serani is hoping will blow up internationally. "Its a fun track," says Serani. "A topic everyone can relate to. We have a clean version and a very, very raw version; we will leave it to the public to decide which one they prefer!"