APRIL 2008 Vybz Kartel a.k.a Addi di Techa is one of the most controversial and articulate deejays in dancehall-reggae today. The last 18 months has been a turbulent era in his life, marked by the split with his musical father, Bounty Killer, which later sparked a dangerous feud with fellow entertainer Mavado, and the birth of his group, the Portmore Empire.
Since 2005, his personal life has also been in turmoil punctuated by his divorce from his wife of three years, public arguments, allegations of violence by selectors and a DNA test drama with one particular babymother.
Still, he has emerged out of the experience a stronger and more determined individual, ready to lead a highly talented group of young artistes, the Portmore Empire.
It is going according to plan, you know everything take time, so even the time it tek Blak Ryno fi even gain popularity inna Jamaica, it surprising to Vybz Kartel. When Vybz Kartel lef Alliance, you know Ive always been a leader, and we want to bring up some yutes just like how we were brought up in the music, show back some love, pay homage to the music, he said.
Some may argue that he is following the example of his estranged musical father, Bounty Killer, who is the gravity which holds together a loose collection of superstars, the Alliance.
Would you consider re-establishing a friendship with the Killer?
(pause)only time will tell.
Asked if he had any regrets about the feuds hed had with artistes during his career, Vybz Kartel
responded: No man, no regrets. You have to live with the decisions that you make in life, thats what make you a man, you know.
Vybz Kartel has no set pattern of choosing artistes to join the Portmore Empire. In fact, he hates the word recruiting.
It is not a recruiting process, this is not a George Bush ting, he said, laughing.
It is not a group, it is a family unit, we know each other years before the music. Right now, VK is solo person, not attached to a group, mi just have mi family which is the Portmore Empire, we ah do we ting, so we good.
However, Vybz Kartel has gone one better than Bounty Killer, coming up with his own merchandising ideas and spinoffs. Enter the Vybz Rum.
Why rum? Because people, especially the black population consume a lot of alcohol but all of this
money from the alcohol consumption never stay in the community. It always goes back to Europe via Hennessey, Moet, via wire transfer so Vybz Kartel decided to tap in to a little bit of that and keep the revenues local, he said.
He said the idea was originally that of Corey Todd of Vybz Rum Distillers, which handles the distribution of Pimp Juice and distilled Vybz Rum.
Corey Todd came up with the idea and mi just run with it, he said.
Vybz Kartel has a softer side which shows up in his charity work and philanthropy. He plays role in
helping with charitable events at his alma mater, the Calabar High School
I contribute , lend help as a professional, as a past student, he said.
He has also contributed computers, equipment and cash to various primary schools, and high schools, most notably, The Queens High School.
But despite his acts of kindness, he retains a reputation as a hardcore artiste whose deadly
gun-toting rhymes and expletive-laden sexually charged material irks commentators like columnist Ian Boyne. At the end of the day, Vybz Kartel is smart enough to differentiate between Vybz Kartel the artiste and Adidjah Palmer, the individual, the leader and head of his own family unit of four children, three boys, one girl.
He considers himself a role model to his children, something which may surprise his detractors.
Yea, mon. My kids follow the pattern I set at my house, not the pattern of Vybz Kartel the entertainer.
We teach common courtesies, teach family values and principles in the way they should grow, send them to good schools. I am a good role model for my children.